Feasibility Study For Bookstore

a. selling philosophy with buns awareness b. Market Analysis1. Target MarketThe main target commercializes of Bookworm Company are the student of every school here in Aklan. That every books that they looking for are in the Bookworm. The bookworm provides the nearly effective needs of student while they seeking their books.a. DemographicsWe can assign our target trade according to age, occupation, civil status, nationality, and gender.b. PsychographicsThe Bookworm focuses on interests of customer, their activities, and as well the opinions of every customer so that were going to conduct a merchandise survey for our target market. It focuses the attitudes, personality formation, and cultural touchstones.c. Niche MarketsThe bookworm troupe determine the target audience and find what the customer wants. The bookworm sells retail book items for the consumer.2. Competition 3. Market Trendsa. Product Life cycleWe introduce our community by launch our merchandise. We make advert ising to radio and television so that the customer can know that there is an opening of book caudex here in Kalibo, Aklan. The bookworm connection make a progression to make consumers aware that the product is now available on the market and what its purposes. Market Growth Demand begins to accelerate and the size of the total market expands rapidly. Maturity demand is the level of Bookworm when the customer are not satisfied and they replacement and new family formation rate and finally the product goes into dec origination as sales fall.b. Type of consumer goodsMarket Strategy -Method of Sales & scattering Packaging When it comes in packaging the Bookworm Company use written document bagsbecause as of now using plastic materials is not good to our environment. victimization paper bagsas a material is very environmental genial and we can reuse it. We attached our company logo and tag line into paper bags so that the costumer will know and to advertise alike our products. -Pr icing Branding -Database marketing Sales Strategy Sales Incentive or PromotionThe Bookworm use a strategy like Sales progress, advertising, and salesmanship because this cardinal are the major techniques used in merchandising products to the public. In Salesmanship the company need to know the customer face-to-face so that the seller convinces the customer that the books on sale are essential to their satisfaction. The bookworms use the sales promotion strategy to persuade the consumer and customer to purchase immediately by providing modified incentives such as discount items, promo sale and freebies. Advertising Strategy usual Relation Networking