Critique Essay Example | Topics and Well Written Essays - 750 words - 9

Critique - Essay Example There have been various incidences where music has been used asan important therapeutic tool for people suffering from mental and other kinds of health diseases and challenges (Bayley, 2010). People’s tastes and preferences for music varies from one group to another. While some opt to listen to live bands and presentations, others prefer listening to music that is recorded, as they point out that this experience allows them to listen to it repeatedly. This paper examines the concept of recorded music and how it is influencing people’s preference for leisure. It focuses on ome of the advanatges that accompny recorded music for both artists and their respective audiences; additionally, it examines how technology is influencing the music industry. Music recording refers to the process of re-creation and inscription of different forms of sound waves like singing, spoken voice, sound effects and instrumental music. Music can be recorded in two main ways, either in analog or digital systems. Analog recording is often facilitated by a microphone, which has the ability to detect and pick sound waves, thus recording them as graphic representations of the particular sound waves. Analog music recording was commonly used many decades ago before the invention of effective and efficient systems of music recording, it can store music for a long time and be listened to and watched in different places easily (Cook, 2009). Digital recording, which is an advanced form of the analog music converts analog sound waves and signals picked up by a microphone into digital forms through the digitization process. In all forms, digitally recorded music is often regarded as being of high quality compared to music recorded by analog systems. Currently, various storage devices have been developed by different companies to enable people to carry recorded music to different places

The Wild Trees by Richard Preston Essay Example for Free

The Wild Trees by Richard Preston Essay For a passionate, daring and courageous writer any theme becomes a great theme. Just as a brave soldier converts defeats into victories, a genius writer weaves an extraordinary story from the ordinary stuff. To an average reader, at the cursory glance of the book, the subject matter of â€Å"The Wild Trees† may look uninteresting and he wonders whether it is a book on botany. When you begin to read the book, Richard Preston will disappoint you on this account.   He has other interesting plans for you, which he reveals through his explorations through the wild growth of redwood. â€Å"The host of golden daffodils† was always there, â€Å"beside the lake and beneath the trees,† but it needed a Wordsworth to create an immortal poem on sighting them. When something penetrates the heart of an author deeply, touches his inner chords and appeals to his emotions irresistibly, a scintillating story, a literary masterpiece is born. The thick cluster of ancient California redwood was always there and many a thousands observed them daily as they drove through the highway. But Richard Preston saw something special and fascinating in them.   He saw the giant whales in them. A mesmerized Preston writes, â€Å"in order to see a giant tree you need a magnifying glass.† The biosphere of the redwood kingdom was a wonderland for him. The latent ambition of every literary genius is to ‘cross the moon and beat the stars’ as for the imagination. Mr. Preston is candid about his literary saga. He says, â€Å"My goal is to reveal people and realms that nobody had ever imagined.† The giant, ancient California redwood creates a rainbow in his heart. From the production point of the book, the illustrations of plain line drawings of redwood structure by Andrew Joslin are equally fascinating.   The artist’s brush and the writer’s pen have delivered amazing products and results to the reader. As for this book, Richard Preston is an author-turned botanist -turned philosopher -turned spiritualist! That has been the progress of his secular adventure and journey through the inner realms, in relation to redwood trees. The roots of his physical adventure are definitely supported by the spiritual roots. Preston entered the enchanting land of redwood in Northern California in 2003 to meet a tree explorer, Steve Sillette, who figures prominently in Preston’s story. For, Sillette was no ordinary tree explorer. He was a legendary figure, and deserved to be the central character in any related novel. Sillette was married to Marie Antoine, another staunch devotee of redwood trees. In their home, any visitor would be engulfed in endless conversation about trees, trees and trees again. That was the level of her passion for the redwood trees, Preston observes that she created clothing, Gore-Tex, the raw material used was the derivatives of the redwood tree. Preston is quite philosophical when he says that the redwood trees grow so slow, that their development is hard to measure during the course of a scientist’s lifetime. In the book you will find the beauty of the author and the authority of the scientist. The book contains amazing details based on the gigantic trees. You feel as if you read a mystery. The size and growth of the redwood trees is unbelievable. The names given to some of the trees have been detailed in the book. Some of the strange names are: Bamboozle, Bushy Toe, Pig Snout, Trifecta, Screaming Titans etc. A unique event is described in the book. The climbers are on the treetop hammock of a giant among he giant trees, Telpirion, and then a squall hits. It is the strong belief of the ensconced climbers that the tree has survived for eons and the countless storms have no effect on her. The climbers in the meantime escape and then the squall brings down Telperion, in the process creating a 60 feet high splash! Preston turns spiritual when he says, â€Å"May be these trees teach us something about ourselves.† What a great silent history is ingrained in the unending stretch of redwood trees! But when it is revealed to us in the book that ninety-six percent of the ancient redwood forests have been destroyed by logging, we feel sorry. We feel as if something very dear tour hearts has been taken away from us. Preston’s book creates such a deep love for the redwood trees. We feel like clinging to the remaining 4 percent; and curse the destroyers of this forest beauty! Preston’s account of this redwood tree adventure is amazing and truthful, because he decided to experience that adventure, before giving the final touches to his book. Therefore, he is able to write a terrifying, moving and a fascinating account. His narrative thrills you. He actually climbed those most dangerous trees to give you the perfect story. Therefore he is able to write a splendid book about the most splendid redwood forest!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     References Cited: Author: Richard Preston Title: The Wild Trees. Publication Date: April 2007 Publisher: Simon Schuster ISBN-10: 0743561228 ISBN-13: 9780743561228

Martin Luther: Influential Preacher and Reformist :: Biography Biographies Essays

Martin Luther: Influential Preacher and Reformist Luther was born in Eisleben, Germany, the son of Hans Luther, who worked in the copper mines, and his wife Margarethe. He went to school at Magdeburg and Eisenach, and entered the University of Erfurt in 1501, graduating with a BA in 1502 and an MA in 1505. His father wished him to be a lawyer, but Luther was drawn to the study of the scriptures, and spent three years in the Augustinian monastery at Erfurt. In 1507 he was ordained a priest, and went to the University of Wittenberg, where he lectured on philosophy and the Scriptures, becoming a powerful and influential preacher. On a mission to Rome in 1510--11 he was appalled by the corruption he found there. Money was greatly needed at the time for the rebuilding of St. Peter's, and papal emissaries sought everywhere to raise funds by the sale of indulgences. The system was grossly abused, and Luther's indignation at the shameless traffic, carried on in particular by the Dominican Johann Tetzel, became irrepressible. As professor of biblical exegesis at Wittenberg (1512--46), he began to preach the doctrine of salvation by faith rather than works; and on 31 October 1517 drew up a list of 95 theses on indulgences denying the pope any right to forgive sins, and nailed them on the church door at Wittenberg. Tetzel retreated from Saxony to Frankfurt-an-der-Oder, where he published a set of counter- theses and burnt Luther's. The Wittenberg students retaliated by burning Tetzel's, and in 1518 Luther was joined in his views by Melanchthon. The pope, Leo X, at first took little notice of this disturbance, but in 1518 summoned Luther to Rome to answer for his theses. His university and the elector interfered, and ineffective negotiations were undertaken by Cardinal Cajetan and by Miltitz, envoy of the pope to the Saxon court. The scholar Johann Eck and Luther held a memorable disputation at Leipzig (1519); and Luther began to attack the papal system more boldly. In 1520 he published his famous address An den christlichen Adel deutscher Nation (Address to the Christian Nobility of the German Nation), followed by a treatise De captivitate Babylonica ecclesiae praeludium (A Prelude concerning the Babylonian Captivity of the Church), which also attacked the doctrinal system of the Church of Rome. A papal bull containing 41 theses was issued against him. He burned it before a multitude of doctors, students, and citizens in Wittenberg. He was excommunicated, and Charles V, Holy Roman Emperor, convened the first Diet at Worms in 1521, before which Luther was called to retract his teachings.

Bat Case Report

Executive Summary BAT is a technology that sells financial software to individuals and organizations. BAT’s success had attracted a number of competitors. BAT differentiated itself by committing to free tech support for the life of the product. BAT started its call center operations in 1987 with 6 technicians which grew to over a 100 technicians by 2002. However, the call center has been under pressure in terms of long waiting times for customers. Such poor service was beginning to take its toll on the company’s reputation.We recommend that BAT should implement the Fast Track proposal in order to improve customer service and the company’s bottom line. We understand that free technical support is BAT’s value proposition and central to its business model, but we will show with our analysis why this is the best approach to follow. Qualitatively, 1. BAT will still maintain free support with Fast Track. Fast track will only create market segmentation. Customers on top of the market pyramid who are readily willing to pay can be tapped. . Fast Track will convert the call center from a cost center into a profit center. With the revenue being generated out of Fast Track calls, BAT can staff the call center with more technicians to improve service levels for standard callers. Current Situation BOP Team 1 is consists of 8 customer service technicians and the arrival rate of customers is 22. 5 customers/hour. The average time to deal with one customer is 18. 2 minutes. Therefore, the service rate capacity per technician is 3. 2967 customers/hour.After running the Steady-State, Infinite Capacity Queues model, the average waiting time of customers is 0. 14979 hour, which equals to about 9 minutes and there will be in average 3. 37 customers waiting in the queue. Please refer to Appendix 1 for details. Since the arrival rate and the service capacity rate cannot be shortened, increasing number of technician is the only way to shorten the average wai ting time down to less than 1 minute. We ran the model again by adding more technicians one by one, and we found that the average waiting time decrease down to about half minutes at 11 technicians.Please refer to Appendix 2 for details. Fast Track We considered different staffing plans and ran Queuing Macro for average wait time. We considered adding servers and keeping one queue, and other scenarios with dedicated Fast Track Servers. We ran Queuing Macro under five different staffing scenarios: (Please note that we have dedicated Fast track servers in Scenarios 4 and 5) Scenario No| No of Standard Servers| No of Fast Track Servers| 1| 8| 0| 2| 9| 0| 3| 10| 0| 4| 7| 1| 5| 7| 3| The following results were observed:Refer to Appendix 3 for spreadsheet calculations. As observed in the data, Scenario 2 and 3 succeed in keeping Average waiting for track customers to less than 1 minute. Scenario 2 uses less number of resources. Scenario 2 (9 technicians) is the best staffing level, without dedicated servers for Fast Track. Economics of Fast Track We’ve now established that Scenario 2 and 3 keep average wait time to less than 1 minute to help meet the Fast Track Guarantee. In Scenario2, The average server utilization is 75%, which is an adequate level.The additional yearly net revenue that can be obtained ranges from $54,325 to $376,300 depending if 10% or 40% of customers become Fast Track customers. In Scenario 3, The average server utilization is 68%, which is not as good as in the previous scenario. The additional yearly net revenue that can be obtained is also less attractive, ranging from $1,325 to $323,300. Also considering a scenario where we keep 11 technicians, The average server utilization decreases to 62%. The additional net revenue/loss that can be obtained per year is now not so attractive, ranging from a net loss of 51,675 to a net revenue of $270,300. Scenario 2 (9 Servers) offers the best revenue opportunities. Free Service for Fast customers waiting over 1 minute. We did some simulations to see what happens if BAT offers Fast Track service, charging $2 / minute, but giving the service for free if the customer waits over 1 minute. According to the â€Å"Queuing† macro, with 1 additional server there is a 30. 7% chance that any given customer (whether Fast Track or Standard) will wait more than 1 minute.Considering that 10% of these customers are Fast Track individuals, we obtain an arrival rate of 30. 7% * 10% * 22. 5 customers/hr = 0. 69 customers / hr. On the other hand, considering that 40% of customers are Fast Track individuals, we obtain an arrival rate of 30. 7% * 40% * 22. 5 customers/hr = 2. 7 customers / hr This means that, on average, the number of Fast Track customers who will wait over 1 minute ranges from 0. 69 / hr to 2. 7 / hr. In other words, roughly anywhere from 1 to 3 Fast Track customers per hour will be waived from the Fast Track fee.As seen on Appendix â€Å"xxxxx† (Table 4), this rep resents a loss of annual revenue ranging between $2,197 and $8,786. However, despite declines in revenue, this fee-waiver option will surely improve customer’s experience and customer loyalty. Therefore, we recommend Scenario 2 (hiring 1 additional server) in order to implement Fast Track, charging $2 / minute and including the fee-waiver option if waiting time exceeds 1 minute. Service Contracts vs Pay per call There are several aspects to consider when deciding if BAT should offer service contracts or just pay-per-call.Firstly, offering charged technician support goes against BAT’s original value proposition, however, pay-per-call maintained free service option. Also, pay-per-call could differentiate itself from the industry norm. It is easier for customers to accept. BAT has been offering free technician service to support its product since the founding of the company. Free technician support is part of BAT’s value proposition to customers. While charging pay -per-call service is already deviating from BAT’s core value, following the industry norm to offer service contracts could negatively impact the value proposition of BAT.Secondly, offer service contracts require higher investment caused by increased volume of customer calls. With pay-per-call service, customer will only call technician support when they are encountering problems that are urgent and customer can not only solve by themselves in a timely fashion. And since the call is charged on the minute basis, customers are more likely to keep the call short. Whereas, with service contracts, customers could call technician support with any question, and tend to stay on the line longer that they actually need to.There will be an increase of number of phone calls if BAT decides to offer service contracts. The increase of number of phone calls and prolonged time for each phone call will require BAT to invest heavily in terms of human resource and training. Overall, in terms of e conomic value and flexibility in operation, the Pay-per-call option is more preferable than service contracts. Pay-per-call requires less investment in human resource and training, also it has the flexibility to not charge customer, if their waiting time exceeds 1 minute.

Consumer Perception towards Organic Food Products in India Essay

Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart, 2000) and the quality of food consumed. Consumers are also increasingly concerned with food safety issues taking into consideration, the recent salmonella case in Germany and elsewhere. Gil, Gracia and Sanchez (2000) have investigated that consumers are getting health conscious and are paying more attention to quality of food consumed. Therefore, food must deliver an added value that are sought after by consumers besides basic hedonistic and functional needs such as nutrition, taste, health, favorable price-quality ratio, etc., in the selection of food. This added value may be perceived in the form of ecological, social and individual bene? t. A study on consumer perception towards organic food products may add insight into the nascent but emerging organic food industry in India. The review of related literature in the area of organic food products and consumer perception studied has provided many insights for the study. It has also provided direction in designing the present study. A number of researchers have identi? ed various factors that in? uence consumer perception of organic food products mainly in developed countries. Some studies have also been undertaken in Asian countries like Malaysia and Indonesia. Very few researchers have attempted to focus in detail the various factors that in? uence consumer perception towards organic food. Having reviewed several studies and having identi? ed the gap, the investigator felt an imperative need to undertake the present investigation. Keywords: Demographic Factors, Organic Food Products and Psychographic Factors In? uencing Consumer Perception Organic Food in India The organic food market in India is at a nascent stage. Country speci? c research undertaken by A. C. Neilsen in 2006 has indicated that Indians are among the top ten buyers of food with health supplements but lack access to organic food products. Due to high logistic cost & low volume operation, organic food products are costly. However, India is an emerging player in the export market with billions of export potential. Also the domestic market is characterized by limited retail presence, low certi? ed branded produce and a small range of organic product offerings with respect to varieties though marginal growth is becoming evident. Some of the exclusive retail outlets selling organic food products in and around Bangalore are Hypermart, Spar, Spencer’s, ADITYA Birla group’s More outlet etc. Branded organic food products like ProNature, Navadarshanam, ITC’s Aashirvaad Organic Spices, etc. , are also available at most super-markets. Arogya, Jaivika Krishik Society, Econet, Janodaya, Era Organics, Khnadige, Foodworld Gourmet, Koshy’s Departmentals, organ, Green Channel, Namdhari’s Fresh, Green Fundas, Savayava Siri, Health Fo od, Srinidhi Nysargika Thota, Iha Naturals, Tibetian Organic, Iskon, Plant Rich, Jaiva and 2 4 Letter Mantra. 304 Business Management and Information Systems Literature Review Organic food is a topic of great interest in the USA (Greene, 2000), Europe (Food and agriculture Organization, 1999) and the market is fast growing in other parts of the globe (Yusse? and Willer, 2002). Crutch? eld and Roberts (2000) expressed that the last one decade has witnessed growing public concern towards issues such as health, nutrition and safety. Introduction of genetically modi? ed organisms, spread of Escherichia coli infections, etc. , have lead to the association of risk with the consumption of conventionally grown produce amongst consumers (Williams and Hammitt, 2001). Makatouni (2002) studied that organic food is closely associated with not just health, but also with social, economic and ecological sustainability. Organic food products is amongst the fastest growing areas of the food market in Europe, Northern America, Australia and Japan with sales exceeding $114. 5 billion in 1999 (Ebrahimi, 2007) with plent y of international growth potential according to agricultural & food industry experts. Organic food market in the South East Asian region constitutes average consumption of 20% per annum, while the organic industry is valued at US $25 million (Ramli, 2005;Organic Monitor, 2006). Research Gap Based on the above literature review, the following research gaps could be identi? ed and have been suggested as follows: 1. Fear over food scandals and certain technological advances such as genetic manipulation and food irradiation has heightened consumer concern on safety issues giving rise to a growing demand for quality guarantees and additional information about production methods. Despite concern towards safety of food consumed, consumers do not completely trust organic food products on this parameter and hence it is imperative to  conduct a study to identify the present scenario. 2. Country speci? c research undertaken by A. C. Neilsen has indicated that, ‘Indians amongst the top ten buyers of food with â€Å"health supplements† globally but lack access to organic food products. ’ Statement of the Problem The market for organic food products in India has emerged because of the following two reasons. †¢ To tap the lucrative export markets for organic products in the developed countries. †¢ Organic processed food products represent higher ‘added value’. †¢ Producers and Consumers general concern for environment and ideologies Incidentally, in India, most of the organic produce is grown to be exported to the $25-30 billion global market. The rest is sold at predetermined retail outlets. So, if the trend for organic p roducts is growing among producers then, its bene? ts must naturally reach the local population of a countr y. This will also ensure that the food products are nutrient rich as processing required would be minimal from the point of origin & consumption. Objectives of the Study The objective of the study is on consumer perception towards organic food products in Bangalore are as follows: a. To study the organic food market in Karnataka b. To study the relationship between demographics of customer and factors of perception of consumers towards organic food products Consumer Perception Towards Organic Food Products in India 305 c. To identify the in? uence of factors of perception on the overall satisfaction of customers towards organic food products . Hypothesis of the Study The following hypothesis was used to test the effect of perceptual factors on the overall satisfaction of consumers towards organic food p roducts. †¢? Hypothesis? 1:? There is no significant in? uence of factors on the overall satisfaction of customers towards organic food products †¢? Hypothesis? 2:? There is no signi? cant difference between demography of customers & factors of percep tion. †¢ Hypothesis 3: There is no signi? cant correlation among factors of p erception Sample Size For the present study, questionnaires were distributed to around 300 respondents, from whom 246 correctly completed questionnaires have been obtained, yielding a response rate of 81. 9 percent. Table 1. Distribution of the Sample According to Gender, Age, Educational Quali? cation, Average Spending Per Month and Frequency of Consumption. The Table 1 describes male constitution as 59% and females as 41%, the distribution of sample with reference to age wherein maximum respondents were below 30, according to education, maximum 306 Business Management and Information Systems respondents are graduates and 25% of the respondents are post graduates. fourthly, average spending is more than 1000 per month. Lastly, Maximum numbers of respondents consume organic food products on a weekly basis followed by a minimum number of respondents consuming organic food products once a month. The least amount of consumption falls in the category of once a month consumption pattern. General Findings Following are the ? ndings related to this study on consumer perception towards organic food products in Bangalore. 1. Consumers of organic food products evaluate product quality with the price theyp a y . 2. Demographic variables namely gender has a positive impact on consumer perception towards organic food products while difference in educational quali? cations do not have a signi? ca nt impact. 3. There is signi? cant impact of psychographic factors on overall satisfaction of consumers towards organic food products. 4. Consumers consider organic food products as safe for consumption. 5. The respondents have also felt that organic food products are healthy to consume 6. Consumers generally prefer to consume grain based organic food products followed closely by organic grains and organic fruits. Implications of the Study It is important to study factors that have an influence on consumer perception towards organic food products. This study helps consumers and producers/marketers of organic food products to understand the importance of various factors on overall satisfaction towards organic food products. An understanding of consumer perception leads to the creation of better marketing strategies. Here the marketers can focus on appropriate pricing and promotional methods particularly to increase the visibility of organic products to make a positive impact on their perception so as to increase potential sales in the domestic market. Consumers are both quality conscious and price sensitive. Marketers and producers should collectively work towards bringing quality produce in the market to gain market acceptance. At the same time, both marketers and producers should work in consensus with the pricing factor which is perceived to be one of the most important factors in? uencing consumer perception as well as their overall satisfaction towards organic food products. This will help marketers to formulate a strong communication plan in order to influence consumer perception towards organic food products. This study has identi? ed availability of information and promotional activities undertaken by marketers to be one of the important factors influencing consumer perception towards organic food products in Bangalore. Marketers can look into ways of increasing consumer knowledge on organic food products and help them differentiate the bene? ts of consumption of organic versus nonorganic food products. Conclusion The results of the study show that there is a signi? cant relationship between various psychographic factors on the overall satisfaction of consumers towards organic food products. This implies that both producers and marketers need to concentrate on speci? c factors so as to improve the market potential for organic food products and thereby contributing to the general well being of the society and the larger good to en viro nm ent. Consumer Perception Towards Organic Food Products in India 307 References [1] Allen, W. M. (2000). The attribute mediation of product-meaning approach to the In? uence of human values on consumer choices, Advances in Psychology R esearch, l, pp. 31–76. [2] Arzen, I. (1991). The theory of planned behavior. Organizational Behaviour and Human Decision Processes, 50, pp. 179–211. [3]Baker, S., Thompson, K. and Engelken, J. (2004). Mapping the values driving organic food choice: Germany vs. the U. K. and the U. K. vs. Germany. European Journal of Marketing, 38(8), pp. 995–1012. [4] Brown, E. , Dury, S. and Holdsworth, M. (2009). Motivations of consumers that use local, organic fruit & vegetable box schemes in Central England and Southern France. Appetite, 53, pp. 183–188. [5] Cerjak, M. , Mesic, Z. , Kopic, M. , Kovacic, D. and Markovina, J. (2010). What motivates consumers to buy organic food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia. Journal of Food Products Marketing, 16, pp.

Jada Braithwaite Essays - Gender Studies, Human Sexuality

Jada Braithwaite Essays - Gender Studies, Human Sexuality Jada Braithwaite Professor-Sharon Preiss ENG101 As time progresses, gender roles and gender stereotypes have been biased because of the way individuals view humans. This tends to occur because as human s we objectify people due to our environment , the things our parent teach us and the way we are raised , television and social media. Women are typically discriminated against in the basis of sex. Social media objectify women by showing their sexual side exploiting them, in order to improve their product and sell it to make money. In relationships men are portrayed as the bread winners and the dominant ones , while women are viewed as the house wives and care takers. Women and men in the past were slightly similar but different in some ways. In the 1900s, people were more sexist, women were treated unequally and men being the dominant gender. Back then women rarely could get a job , the only choices of jobs they had were domestic servers, secretaries, nurses, teachers, salesclerk and factory workers. They had to work inside the houses, sewing, spinning, cleaning, and gardening. Women got lower paychecks than men and only gained up to sixty percent of what men did. In many areas women were not allowe d to inherit property or money. " For as long as society existed, men have been the hunter-gathers and women have been the domestic makers" (Sargent 5) Which However women stepped up and began to reclaim their rights as citizens, the right to vote was granted and access to education. Women showed themselves to be competent workers and, civic leaders. Many women did their best in trying to maintain a degree in autonomy, some wo men often ran their own small businesses from home by trading homemade cloth or food for cash or o ther goods. However women have seem to dominate in medical fields more than men, " while women have been broken into fields once dominated by men, such as business, medicine and law, men have been slower to pursue nursing, teach preschool, or take jobs as administrative assistants. Census data and surveys show that men remain rare in stereotypically feminine positions" (Reyes 7) As for men, in the past, they were considered stronger, intelligent, courageous and determined. Men were taught to be more aggressive. In marriages men were expected to rule over their wives and all property. Most men worked in factories and did hard labor. " Men got most of the factory jobs because you know... you know, 19 th century. It was then that the "cult of true womanhood" appeared, and the idea of motherhood as full-time profession became popular and accepted." (Sargent 6) This statement reinforces the ideas about how women are objectified in only being housewife's, meanwhile men are viewed as the hard workers and providers for families. As I notice in most rela tionships women seem to be more delicate and fragile in rela tionships. While men seem to do the labor work such as fixing things in the home while the women do the chores, take care of the kids and have a typical nine to five. While men have nine t o fives , come home and do work around the house such as fixing leaks in the pipes, painting and other things. Compared to my family relationships the females and male work to together as one, the women are capable of doing anything that the men are cable of such as doing house work taking care if and taking care of the children. In my family women and men are not stereotyped we are all expected to work together as one. In conclusion in the past and the future men and women and objectified and stereotyped based on their sex, even in relationships women are portrayed to be housewife's and do those duties, however men are portrayed as the bread winners and hard workers.

Sometimes, if we are lucky enough to get a job Essay Example

Sometimes, if we are lucky enough to get a job Essay Example Sometimes, if we are lucky enough to get a job Paper Sometimes, if we are lucky enough to get a job Paper Fulfillment of our needs, desires, and goals in life entail that we become employed and receive paychecks. Sometimes, if we are lucky enough to get a job that we want, we experience less stress. As it follows that although the chosen work is tedious, the catch is that we are doing what we like. Regrettably, for majority of us, the job that we prefer we do not usually end up getting. Â  When we work, we are conditioning ourselves physically and emotionally for the tasks ahead. The load of our work has tendencies to become heavier as the day progresses, and we find ourselves becoming stressed by the increasing work load and our decreasing energy. Stress, as defined by Panzarino, are forces from the outside world affecting the individual (Panzarino, 2008). This condition is a common health problem that is being encountered by 80% Americans with their jobs, according to the American Institute of Stress. It’s effects on the employees range from physical symptoms like sleep disturbances, headache, and fatigue, to emotional symptoms like nervousness, anxiety, and overeating (Panzarino, 2008). These physical and emotional symptoms can become a hindrance to our job performance. Fortunately, there are easy ways on how to overcome stress. Stress management includes regular exercise, meditation, eradication of drug use, moderate alcohol use, and incorporation of a routine inside our household and work space (Panzarino, 2008). These are simple and easy steps, but if we value our health and would not want stress to become a limitation or health problem in our work we can opt to do these. Our careers may not be the ones that we have dreamed of when we were still young, but they help us grow and become mature in a lot ways. Our jobs also provide us with the financial needs necessary to keep us comfortable in our daily living. Stress is one of the many employment problems encountered. Like stress, most of these problems have solutions, and rectifying it is totally up to us. References: American Institute of Stress. (2000). Job Stress. Retrieved September 4, 2008, from stress.org/job.htm Panzarino, P. (2008). Stress. Retrieved September 4, 2008, from medicinenet.com/stress/article.htm

Its Me vs It is I

Its Me vs It is I Its Me vs It is I Its Me vs It is I By Maeve Maddox Reader Ali Abuzar wants us to: elaborate the difference and usage of 1.It is me. 2.It is I. 3.This is me. 4.This is I. 5.This is Mr. XYZ. Items 1. and 2: It is me. It is I. Back in the 18th century, when scholars were fiercely debating English grammar in an effort to ascertain and fix it, one of the proposed rules relating to pronouns was that a pronoun in the nominative case (what we now call a subject pronoun) must follow a form of to be: It is I. It is we. It is they. This rule is based on a rule that exists in Latin. The existence of this rule in any language, however, does not prevent most English speakers from saying Its me. When someone phones me and says Is Maeve Maddox there? my response is always This is she. Thats the way my momma brought me up to answer the phone. She also taught me to say To whom do you wish to speak? However, in face to face conversation, Im much more likely to say Its me. Its me is idiomatic English. It is I is not. Thats not to say that the usage of to be followed by a nominative pronoun is either dead or deserves to be. Its just not used by all speakers on all occasions. Theres a familiar hymn whose chorus contains the line Here I am, Lord. Is it I, Lord? Writers of fiction often use the differing forms as character tags. Items 3. and 4: This is me. This is I. The only context for This is me that I can think of (except maybe in answering the telephone) would be in describing photos to another person: This is me the summer after I graduated. This is me when I joined the Marines. This is I would sound strange in this context. Item 5: This is Mr. XYZ. This is the normal construction for such a statement. Ex. This is the author of my favorite novel. This is Mr. Biceps, my gym teacher. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund PhrasesAt Your Disposal90 Verbs Starting with â€Å"Ex-†

Compare or contrast the way something is done in the United States and Essay

Compare or contrast the way something is done in the United States and the way it is done in another country like ( DUBAI , UNITED ARAB EMIRATES ) - Essay Example They will meet to rally their leaders in the United States and even have meals with them in restaurants when they campaign. In the United Arab Emirates these types of relationships would not happen. In the UAE, power and wealth are also important together. It is understood that there can be distance between wealthy business people and leaders. Because of this the people in the UAE would find it to be acceptable that leaders have money. In the United States, the people having a close relationship with their leaders makes them want to have wealth also. The people often ask for wealth to be handed out for different needs with much activity when it does not happen. For example, if people are having a hard time with their profit they will start to demand money to be redistributed. This is when they protest and when they become more active in getting what they want. The United States leaders have little choice but to try to meet these demands or face consequences of protesting people. In the United Arab Emirates, the people are less likely to be loud against their leaders about economy issues. It is again this power distance that is most noticeable. With high power distance, there are some common ideas. In the UAE, because people are not close to their leaders they will have quiet and private conversations about their unhappiness. They will speak with family and relatives for this or workplace partners. It is only when situations get really out of control and unfair that people in the UAE would make loud appeals to their leaders. The United States is the same way, in comparison. People often have spokespersons in the USA and let them do their protesting for them. Other discussions happen in private areas with close friends and company. This is when people in communities begin making signs and getting together to make sure change happens they way they want it. So there is a form of collectivism that happens with high power distance

Marketing communications Essay Example | Topics and Well Written Essays - 2500 words

Marketing communications - Essay Example So now there is a desperate need to introduce, develop and implement various marketing communications tools in order to cater for the needs and influence the buying patterns of this ‘average bloke’ group. For any marketing plan to be successfully implemented, we first need to evaluate all possible communication tools and methods to promote the product. Next we need deduce what communication tools would best work for the product, and influencing the consumer to the maximum potential as well. Although women aged between 30 to 50 years are properly segmented and targeted, this is not the same for men of the same age group. First we need to construct a profile for the ‘average bloke’, defining their traits and personality characteristics. ‘Average Bloke’, tend to purchase based on their experiences. They buy the product based on quality mostly, and can easily compromise over quantity. Average bloke don’t waste time in buying a product, and wi sh to acquire the maximum information about a product in the least amount of time. Furthermore, average bloke recommend purchase decision based on WOM (Word Of Mouth), which is mostly preferred from family members and friend’s circle. Average bloke also spend less time on shopping as compared to women of the same age group, hence it can be deduced that for the average bloke time is of value. And if the purchasing time is less, the amount of satisfaction derived is the greatest. Average bloke, mostly feel that marketing strategies are just aimed at fooling the consumers into buying a useless product, hence the campaigns used to influence them should portray traits of sincerity, devotion and loyalty towards the consumers. Lastly we can also induce into the profile that average bloke require a strong, lasting and rational relationship with the brand, not just a temporary one. Marketing strategies consists of the marketing mix, which

Choose a criminal case that has been covered by the media Research Paper

Choose a criminal case that has been covered by the media - Research Paper Example However, it is essential to highlight here that the paper also dissects the case as well as theoretically analyzes it. Introduction Sexual abuse has existed since time immemorial. What is intriguing about the molesters is that they have crept in to church molesting innumerable people. The media reveals that while selecting a new pope, Archdiocese of Los Angeles reached a $10 million defrayal after four men accused the former priest of sexually abusing them. It was also highlighted that the former priest was also criminally convicted in another case (Medina, 2013). It is essential to highlight here that Michael Baker was accused of molestation of minimum 23 boys over a period of 30 years. Moreover, in 2007 he was convicted for sexually abusing two boys. Certain internal documents revealed that Cardinal Mahony and some of his assistants helped the accused priests by protecting them against law enforcement. Priests accused of such a hideous act were sent to treatment centers and were la ter allowed to take by ministry (Medina, 2013). After the release of the internal document additional proofs surfaced that unveiled that the Archdiocese in 1987, signed a plan proposed by one of his most earnest of advisors that emphasized on sending Baker to a psychiatrist to which he agreed. Many officials such as Mr. Fanaldi expressed that such a minor action was taken so that they would know that Baker was in safe hands. He also highlighted that Mahony was apparently aware of the Mr. Baker’ crime than he seemed to acknowledge it. Nevertheless, the lawyer of church, Mr. Hennigan accepted that Mr. Baker was perhaps one of the most serious offenders and that the church should not have given him the ministry back he was accused of such heinous crimes (Medina, 2013). Theoretical Analysis of the Case The case has been presented in the paper time again until the people were thoroughly aware of the case and the justice was done with the molested victims. Basing on the manner of m entioning the case in the article, it is not incorrect in saying that the writer uses a liberation theory through the coverage of the case. However, before the case theoretically explained it is imperative to under the theory journalism. In accord with libertarian theory, the articles usually reflect the truth bearing in mind that individuals are very well aware of it. Hence, the theory implies that individuals are rational beings and it is not easy to cover a crime from them (Biagi, 2010). If the example of the mentioned case is taken, the New York Times presents the article in a libertarian manner to its readers. Like in the article, the writer quotes the lawyer of the church who accepts the crime and quotes the plaintiff Mr. Fanaldi. Both people quoted in the article were very direct and suggestive of the fact that the church’s ministry was involved in the case to the extent where they were able to influence the charges against the accused priest. Moreover, it can also be said that the writer felt that it is the social responsibility to provide the people with a true picture of the case. Perhaps because it will make them aware of the fact that such pedophiles are not only limited to the streets but are present everywhere (Biagi, 2010). Media Involvement in the Case The media generally plays a vital role in the coverage of events

Prime Ministers can never behave like Presidents. Therefore, the Essay - 1

Prime Ministers can never behave like Presidents. Therefore, the presidentialisation of parliamentary democracies thesis is misguided. Discuss - Essay Example 2010). This mounting discontent in several parliamentary democracies is taking place against the backdrop of a popular movement toward individual headship by the chief executive. This has not been complemented by new machineries that would enable the electorate to make their leaders, instead of the parliamentarians and parties, responsible (Mughan 2000). The case of Britain, and existing pre-election movement, reveals these conflicts well. Tony Blair pleases voters on the basis of his reputation, but the electorate cannot reprimand or reward the prime minister directly. Their sole power is to support or oppose his/her party, whose control on its leader is usually viewed as restricted (Flinders, Gamble, Hay & Kenny 2009). This disparity in accountability has broadened over the recent decades. Although political leadership strategies and electoral appeals in Britain throughout the past three decades have become ever more presidential and individualised, the system stays decisively party and parliamentary based (Gunther, Montero & Puhle 2007). The emergence of this ‘individualisation’ of political leadership has been traced by the author of The British Presidency, Michael Foley (2000). He claimed that it is, partly, the politicians’ reaction to the media environment. Policymakers resent the media’s focus on exposing personality conflicts and the manipulative mechanisms of contemporary politics, disregarding policy and ideas, making political issues emergency headlines. There are, basically, similarities and differences between presidential chief executives and prime ministers, but both necessitate two major power machineries to work successfully: control over the parliament, and power within the executive (Samuels & Shugart 2010). In general, the United States, the most prominent case of presidentialism, has an executive which certainly holds the first power source, but

Amazon's Kindle 2.0, (Pricing) Essay Example | Topics and Well Written Essays - 500 words

Amazon's Kindle 2.0, (Pricing) - Essay Example Therefore, Amazon decided to use the skimming model to make sure that they had increased short term profits and portrayed image of Kindle as a high end product. Later, in July 2009 the price of Kindle 2.0 was dropped to $299 when the new model Kindle DX was launched (Kindle Dx vs Kindle 2.0). There are numerous reasons why this would have been done. The most plausible reason for this is that the newer version, i.e. the DX had better features than Kindle 2.0 and it was priced above $400. Another reason was a report by PC World that stated that each Kindle 2.0 device cost approximately $186 to build (The Kindle Pricing Strategy & The Kindle Pricing History). While PC World forgot to include the price of the software that the device hosted, it made a mark on the audience and Amazon had to reply by reducing prices. Similarly, the reduction in price was also made possible by the decrease in manufacturing costs resulting from the Prime View International’s acquisition of E-Link. Prime View is Kindle’s assembler and E-Ink provided them with the screens. By the acquisition Amazon was able to get better prices which it passes onto its consumers by reducing the price of Kindle 2.0. The future pricing of the Kindle devices should be done by taking in to account the prices of competing devices such as Sony E-Reader and the Apple iPad. The E-Readers by Sony are available in three different models each priced at $399.99, $299.99 and $199.99 respectively (All Reader Digital Books) . While the Apple iPad (16GB) is priced at $499 and the one with 3G support is priced at $629 (Apple- iPad - Price ). Therefore, the future pricing of Kindle devices should be done based on the comparison of the features offered by the Kindle devices and the Sony’s E-Reader and the iPad. Today, Amazon charges $259 for the Kindle 2.0 and $489 for the Kindle DX. I propose that they should charge about $200 for the Kindle 2.0 and $300 for

Summary of 2008 Vice Presidential Debate Essay Example | Topics and Well Written Essays - 500 words

Summary of 2008 Vice Presidential Debate - Essay Example However, Joe Biden believed that the crisis affecting the US financial system was the result of poor politics of the former president George Bush and his fellow Republicans in his term. In the debate, Joe Biden claimed that the then oncoming election was the most vital in many previous years since the economy was deteriorating and that the US needed substantial changes to its politics system. He also mentioned that approval of fundamental factors of economic policies of George Bush by John McCain contributed to the financial crisis facing the US. Palin disagreed with the claim by arguing lowering taxes would bring back the economy to its prosperous track. She continued to question Barack Obama for intending to hick taxes for wealthy Americans and corporations. In return, Joe Biden said that the increase in taxes would affect only 5% of the citizen with the highest wealth and in return lower the amount of taxes paid by the rest of Americans (C-SPAN). Joe Biden proceeded to criticized Palin and McCain as supporters of pro-corporate politics propagated by George W. Bush. Biden said that McCain once claimed the economy of America was stable and strong even with the continued bankruptcy of American banks. In response, Palin’s argued against Democrats who opposed off shore oil drilling. She explained how off shore oil drilling was capable of reducing Americans dependence on foreign oil (C-SPAN). The debate also dwelt on foreign policy issues. The host Gwen Ifill enquired about the ongoing war in Afghanistan and Iraq. He also asked question regarding US policies towards Iran, Russia, Europe and China. Palin believed that the surge strategy founded upon an increase of military numbers as was the case in Iraq should be employed in Afghanistan. Hastily, Biden countered this thought by saying that that method would not be effective in Afghanistan as it would be wiser to increase

Amazon's Kindle 2.0, (Pricing) Essay Example | Topics and Well Written Essays - 500 words

Amazon's Kindle 2.0, (Pricing) - Essay Example Therefore, Amazon decided to use the skimming model to make sure that they had increased short term profits and portrayed image of Kindle as a high end product. Later, in July 2009 the price of Kindle 2.0 was dropped to $299 when the new model Kindle DX was launched (Kindle Dx vs Kindle 2.0). There are numerous reasons why this would have been done. The most plausible reason for this is that the newer version, i.e. the DX had better features than Kindle 2.0 and it was priced above $400. Another reason was a report by PC World that stated that each Kindle 2.0 device cost approximately $186 to build (The Kindle Pricing Strategy & The Kindle Pricing History). While PC World forgot to include the price of the software that the device hosted, it made a mark on the audience and Amazon had to reply by reducing prices. Similarly, the reduction in price was also made possible by the decrease in manufacturing costs resulting from the Prime View International’s acquisition of E-Link. Prime View is Kindle’s assembler and E-Ink provided them with the screens. By the acquisition Amazon was able to get better prices which it passes onto its consumers by reducing the price of Kindle 2.0. The future pricing of the Kindle devices should be done by taking in to account the prices of competing devices such as Sony E-Reader and the Apple iPad. The E-Readers by Sony are available in three different models each priced at $399.99, $299.99 and $199.99 respectively (All Reader Digital Books) . While the Apple iPad (16GB) is priced at $499 and the one with 3G support is priced at $629 (Apple- iPad - Price ). Therefore, the future pricing of Kindle devices should be done based on the comparison of the features offered by the Kindle devices and the Sony’s E-Reader and the iPad. Today, Amazon charges $259 for the Kindle 2.0 and $489 for the Kindle DX. I propose that they should charge about $200 for the Kindle 2.0 and $300 for

Retaining Top Performing Employees Research Paper

Retaining Top Performing Employees - Research Paper Example According to Sandhiya and Kumar (1778), â€Å"There are many factors which show the importance of the employee retention. They may be the turnover cost which includes hundreds of thousands to the company's expenses. In fact, it is difficult to calculate the turnover cost which includes hiring costs, training costs and productivity loss†. Other than material investment, loss of company’s intellect and information is also another major drawback that an organization has to sustain to when an employee leaves. Sandhiya and Kumar further assert that â€Å"the relationships between the customers and clients are developed in such a way that encourages continued sponsorship and services of the business. When an employee leaves the organization suddenly, the relationships that employee built for the company are suffered and also could lead to loss of contact with potential customer†. Hence, overall business performance is affected due to lack of connecting link between cli ent and organization and also potential risks of losing business may emerge as client may have their loyalty attached to a particular employee instead of an organization. In addition to that, employee turnover has a ripple effect; it has a tendency of affecting current workforce. Withdrawal of one employee can affect motivation level of other team members and in some cases may signal anxiety in employees. Employee retention rates have their contributions to employer’s goodwill which helps in attracting new talent and becoming a preferred employer.

The biblical banners Essay Example for Free

The biblical banners Essay In this New York Times article, â€Å"In Texas, a Legal Battle Over Biblical Banners†, Manny Fernandez, a metro reporter, argues whether biblical banners should be allowed or banned due to the law. He develops the claim by first providing details about how Mr. Weldon’s community got enraged. Then he provides information saying Weldon banned the biblical banners out of concern that the signs were unlawful and amounted to school sanctioned religious expression. Towards the end, Fernandez points out that the case centers on whether the banners amount to private speech protected by state and federal law or government sponsored speech that can be regulated and censored. Fernandez’s purpose is to answer the reader’s question about biblical banners and if the should be allowed in order to educate the public and provide knowledge about the situation at hand. He establishes an informative tone for concerned citizens who may want or be against biblical banners. Fernandez provides the reader with facts and statistics, for example in paragraph 4, â€Å"the district received a letter from the Freedom From Religion Foundation, a Wisconsin based group of atheists and agnostics.† The effect of such details serves to lend credibility to the author’s assertions since it is impossible to argue with the facts. In addition, negative diction in paragraph 7 conveys a negative feeling towards the banners and the marquee outside a church. Finally, the use of biblical allusions throughout the article is used to defend the use of biblical banners. This work is significant because it challenges and reminds us all to be aware of aberrant issues regarding biblical banners.

DNA Replication Body System

DNA Replication Body System Mahbubul Alam Introduction The ability of a cell to sustain in a disorderly atmosphere depends on the precise duplication of the wide variety of inherited information carried in its DNA. This duplication process, called DNA duplication or replication, must happen before a cell can generate two genetically similar daughter cells. Keeping it in a cell also needs the constant surveillance and repair of its inherited details, as DNA can be harmed by chemicals and rays from the planet, and by injuries and reactive substances that happen inside the cell. DNA Replication The genetic content in a cellular is known as in the series of the heterocyclic amines of DNA. There are normally 46 lengths of DNA known as chromosomes in individual tissues. Particular parts, known as bodys genes, on each chromosome contain the genetic details which elevates people from each other. The bodys genes also contain the known as details necessary for the functionality of protein and minerals necessary for the regular features of the tissues. DNA replication to human reproductive processes The replication of the DNA molecule, also known as doubling, or polymerization, of a genetic phenomenon that ensures the self-duplication of the information contained in the chromosomes, particularly in the genes. This process occurs during the S interface (phase of the cell cycle, preparing to enter the cell division), being necessary for maintenance of the individual organic, allowing the development of the organism (growth), the replacement of injured tissue (epithelial) or where possible regeneration and propagation of hereditary traits, allowing the gamete formation containing reliable information on the species. For the event this process are indispensable some events involving the strand of the DNA molecule. Initially the filament of the template (parent molecule), has its double-stranded (polynucleotide chain: phosphoric grouping, pentose deoxyribose and nitrogenous base) separated due the breaking of hydrogen bonds, held between complementary nitrogenous bases. Prior to cellular department, the DNA content in the unique cellular must be replicated so that after cellular department, each new cellular contains the complete amount of DNA content. The procedure of DNA replication is usually known as replication (Hejna, 2000). The replication is known as semi conservative since each new cellular contains one string of unique DNA and one recently produced string of DNA. The unique polynucleotide string of DNA works as a design to details the functionality of the new contrasting polynucleotide of DNA (Dickerson, 1983). DNA replication at cellular level After identifying the replication of DNA template, the next step was to investigate the process as follows. Each parental strand of DNA will serve as template for the formation of a new complementary strand (review complementarity rule of nitrogenous bases) using the free nucleotides of each cell in the nucleoplasm. The end result is two new identical double-stranded DNA molecules with each other, with an original chain and other complementary newly synthesized. DNA Mutation One of the qualities of the inherited content, as identified in the component on nucleic chemicals, is the capability to demonstrate difference over time. This residence was necessary to describe why people within an inhabitants are not all genetically similar, and to describe how creatures progress. Mutation is placed as a failing to shop inherited details consistently (PBS. 2001). Types of Mutations Somatic vs. Gametic Mutation The repercussions of a mutation rely on where in an personal they happen. Some Mutations happen in frequent body cells; these are somatic Mutations. For example, someone who stays too enough time suntanning might encounter a mutation in an epidermis cellular. The repercussions of such a mutation are sensed only by the person. The epidermis cellular may create some issue (such as cancer malignancy, perhaps) due to the mutation, but because the mutation took place only in an epidermis cellular, it would not be approved on to following years (Cook, 1999). Some Mutations happen in germline cells. These cells generate the gametes; therefore, they are gametic Mutations. In most situations, such Mutations wouldnt even be discovered by the person. After all, the gametes dont perform a popular part in the day-to-day operate of the person. These Mutations, as opposed to the somatic Mutations, will be approved on to the next creation, because they happen in the cells that generate the next creation (Cook, 1999). Spontaneous vs. Induced Mutation Some Mutations happen as natural mistakes in DNA duplication (or due to mysterious chemical type reactions); these are known as natural Mutations. The rates of such Mutations have been established for many types. E. coli has a natural mutation amount of 1/108 (one mistake in every 108 nucleotides replicated). People have an increased natural mutation rate: between 1/106 and 1/105 (probably due to the greater complexness of human replication) (Baker Bell, 1998). Random Reversible The reversibility of many Mutations should recommend to you that the procedure is unique. Mutations do not happen in reaction to an incitement. In other terms, bacteriado not mutate to become anti-biotic tolerant as a reaction to experience medications. Instead, out of all of the Mutations happening in inhabitants of bacteria, some (a little percentage) will cause anti-biotic level of resistance. If that anti-biotic is experienced, those microbe cells with that particular mutation will survive; the vast majority of the cells that do not have the mutation will die (Pray, 2008). Mutations can be undoable. If a mutation happens once in a gene, there is a very little possibility that the mutated platform could mutate again to its unique kind. On the other hand, there are events when a mutation in a second, individual gene will come again the phenotype of the patient to an outrageous kind overall look (an unusual situation of two errors creating a right). This form of mutation is known as a suppressor mutation (Pray, 2008). Effects of Mutation Mutations can impact people in several different methods. Among the repercussions of mutation are the following (Dickerson, 1983): Change in a morphological feature. This means an apparent alternation in some actual typical of a patient. Most of the mutant phenotypes we have seen in this course have been of this kind (for example, brief vegetation instead of tall). Healthy or biochemical difference. A mutation may happen in a gene that encodes a compound engaged in a metabolic road, such as a compound engaged in the biosynthesis of a protein. If this happens, the patient can no more synthesize the protein, and must acquire from nutritional resources. Impact Of Genes And Chromosomes On Inherited Characteristics And Traits Genes comprise of deoxyribonucleic acid (DNA). DNA contains the code, or outline, used to integrate a protein. Qualities fluctuate in size, contingent upon the sizes of the proteins for which they code. Every DNA particle is a long twofold helix that takes after a winding staircase containing a huge number of steps. The ventures of the staircase comprise of sets of four sorts of atoms called bases (nucleotides). In every step, the base adenine (An) is matched with the base thymine (T), or the base guanine (G) is combined with the base cytosine (C). Conclusion Because DNA duplication is so important to creatures, an excellent deal of attempt has been dedicated to knowing its procedure. The replication of E. coli DNA is probably best recognized and is the focus of interest in this area. The procedure in eucaryotic cells is believed to be identical, and hence the study of DNA has become such an important aspect in the field of microbiology and biotechnology. Through the study of DNA the agriculture sector is also being facilitated through the means of genetic mutation of seeds of various fruits, vegetables and grains (Johnson, 1993). Task # 2 Human Body System The Digestive System is made up of organs that break down food into protein, vitamins, minerals, carbohydrates, and fats, which the body needs for energy, growth, and repair. After the food is chewed and swallowed, it goes down the throat and enters the stomach. It is further broken down by powerful stomach acids. From the stomach the food travels into the small intestine. This is where your food is broken down into nutrients that can enter the bloodstream through tiny hair-like projections. The excess food that the body doesnt need or cant digest is turned into waste and is eliminated from the body. The digestive system is a key component of everyday life due to the fact it handles all the intake of water and food sources. The Muscular System is comprised of tissues that work with the skeletal system to control development of the body. A few muscles like the ones in your arms and legs are willful, implying that you choose when to move them. Different muscles, in the same way as the ones in your stomach, heart, digestion tracts and different organs, are automatic. This implies that they are controlled consequently by the nervous system and hormones you regularly dont even understand theyre grinding away. Without the muscle system the body would be pretty much as motionless as ocean weed. There would more corpulence and a more quickly developing demise rate. The Nervous System is made up of the brain, the spinal cord, and nerves. One of the most important systems in your body, the nervous system is your bodys control system. It sends, receives, and processes nerve impulses throughout the body. These nerve impulses tell your muscles and organs what to do and how to respond to the environment. There are three parts of your nervous system that work together: the central nervous system, the peripheral nervous system, and the autonomic nervous system. The most important part of the human body; plain and simple if you kill the head the body will follow. The Reproductive System allows humans to produce children. Sperm from the male fertilizes the females egg, or ovum, in the fallopian tube. The fertilized egg travels from the fallopian tube to the uterus, where the fetus develops over a period of nine months. Most would think that it’s not important but with no reproductive organs the world would have been unpopulated long time ago. Physiological Processes of Organs Human physiology is a discipline that is focused on the study of the functions of the human body. It is an area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹biology, anatomy closely related. The study of human physiology is as old as the origins of Medicine. Many knowledge on this field have been acquired through the study of animal physiology, through experimentation on animals. he human body through its physiological processes has several mechanisms to control the conditions of the internal environment and state of the body. These mechanisms are responsible for maintaining body temperature, blood pressure, blood pH, ion concentration and adequate oxygen, among other important factors, being disturbed, would endanger the maintenance of homeostasis and normal functions of the body human. Skin The skin is the largest organ of the human body and, among other functions, is responsible for tact. It is through her that we perceive as heat and pain sensations.The skin has thousands of receptor cells on its surface. Tongue The tongue has receptors called taste buds, responsible for taste. The papillae are chemoreceptor, does that mean that they are specialized to detect the presence of chemicals. Knew the language has a unique and exclusive impression, similar to fingerprint? There are specialized taste buds in the perception of four basic flavors: sweet, bitter, sour and salty. Each type of papilla is located in a specific region of the tongue. The combination of these four types of stimuli receptors to the nervous system transmits information about, for example, the flavor of the foods you eat. Nose The nose is the organ that contains the receptors responsible for the smell. Within the nasal cavity, there is a specialized tissue, the olfactory epithelium, which contains thousands of receivers, called olfactory cells. Olfactory sensory cells possess by that pick or other volatile substances dispersed in inspired air molecules. In response to the presence of these molecules, olfactory cells produce nerve stimuli. These are conducted to the central nervous system where they are translated into sensations. Ears Ears healthy organs responsible for hearing and balance. Inside the ear are mecanorreceptoras cells. These cells capture mechanical stimuli, translating them into nerve impulses. The semicircular canals are also filled with fluid and having a plurality of hair receiving cells. As the head and the body move the liquid within the channels moves and presses the cilia of the sensory cells. These capture the stimulus and transmit nerve impulses to the central nervous system. Eyes The photoreceptor cells have eyes, i.e. light stimuli capable of capturing, producing nerve stimuli transmitted to the central nervous system. These cells are located in the retina, a layer of lining of the eye, and are of two types: rods and cones. The rods are very sensitive to changes in light intensity, but not distinguish colors, which is performed by the cones. The bright rays penetrate the eye and pass through the pupil. The pupil is a structure capable of controlling the amount of light that enters the eye. Role of Organs of Special Sense in Homeostasis The human body is continuously bombarded by all kinds of stimuli. Some of these stimuli are received by sensory receptors distributed throughout the entire body. Other stimuli are received by highly complex receptor organs. These are referred to as the special senses. From each special sense organ, information is sent to the brain through specific cranial nerves. When the information reaches the specific area of the brains cerebral cortex, it is perceived at the conscious level as sight, sound, smell, taste, and balance. These special senses allow us to detect changes in our environment, providing information necessary for homeostasis. The role of internal and external environment is immense in the context of organs of special sense. Osmoregulation Osmoregulation is the process by which living organisms remain relatively constant it internally so that their chemical composition varies little. To do this, agencies should regulate the entry and exit of water, minerals and other substances. Aquatic unicellular organisms such as bacteria and many protozoans are in constant contact with water and this greatly facilitates this process. In multicellular organisms, however, only some cell surfaces are in contact with the external environment, while the internal cells are surrounded by an extracellular fluid that has a composition and characteristics different to those of the environment. The main function of osmoregulation is to maintain the chemical composition of the cell cytoplasm and internal fluids within the limits that can develop a kind. Thermoregulation Thermoregulation or temperature control is the ability of a biological organism to change its temperature, within certain limits, even when the surrounding temperature is very different. The term is used to describe the processes that maintain the balance between gain and loss of heat . If one adds or removes a given amount of heat to an object, its temperature increases or decreases, respectively, in an amount that depends on theheat capacity in an environment specific. At steady state, the rate at which heat (produced thermogenesis ) is balanced by the rate at which heat is dissipated to the atmosphere ( thermolysis). If thermolysis imbalance thermogenesis and a change in the rate of heat storage body and consequently a change in the heat content of the body and at body temperature. Thermoregulatory or bodies homeotermos essentially maintain constant body temperature in a range of environmental conditions. Moreover, thetermoconformistas or poiquilotermos are organisms whose body temperature varies with the ambient conditions. According to the method of production of heat, organisms are classified in endotherms and ectotherms . The endotherms organisms control body temperature by internal heat production, and usually maintain that temperature above the ambient temperature. Ectotherms organisms depend, to regulate their body temperature, essentially a heat source (Lyman, 2012). In the case of human body temperature is approximately 37. More precisely, the average temperature in humans is 36.7 ºC, although it can vary from subject to subject, and 95% of subjects have a temperature between 36.3 and 37.1 ºC. On the other hand, the temperature in a subject can vary throughout the day, being a little lower at dawn and 0.5  ° C higher in the evening. During sleep the worst and regulates temperature tends to drop. In women the temperature rises half a degree in the second half of the menstrual cycle, after ovulation. To maintain this temperature constant, there are multiple mechanisms, but are controlled by the hypothalamus, where the temperature control is centralized. The hypothalamus is responsible for regulating the properties of the internal environment, such as salt concentration or temperature. The hypothalamus works similar to a home thermostat. When the temperature of the house is lower than that at which we set the thermostat, it starts heating until the temperature is equal to the desired. If the temperature of the house is greater than the set point, the heating stops the temperature drops. The hypothalamus measures the temperature in the hypothalamus itself, there are some neurons in the hypothalamus region which are sensitive to temperature. Besides the hypothalamus receives temperature information elsewhere in the body, especially the skin temperature, and this information will come from sensory nerve fibers sensitive to temperature. The hypothalamus compares the temperature in the hypothalamus and in the skin with the reference value of 37, if the body temperature is greater than 37 puts in place mechanisms to decrease, if you are under 37 makes it rise. When there is a discrepancy between the core temperature in the hypothalamus, and the skin temperature, for example if the temperature is higher than 37C (in) hypothalamus and (in) skin is (will be) less than 37, preferably taking the core temperature.

The summary of The Fall of the House of Usher :: essays research papers

The Narrator had received a letter from a boyhood acquaintance, Roderick Usher, begging that he come to him "posthaste." Usher had written to explain that he was suffering from a terrible mental and bodily illness, and longed for the companionship of "his only personal friend." The plea seemed so heartfelt that the Narrator immediately set out for the Usher ancestral home. Approaching the ivy-covered, decaying old house, the Narrator was struck b y an overwhelming sense of gloom which seemed to envelop the estate. The very sight of the manor caused within him "an illness, a sickening of the heart, an unredeemed dreariness." But even though the"eye-like" windows of the mansion seemed to be staring at him, he managed to swallow his fear and continue in his carriage up the path to the door. As he rode, he tried to recall Roderick Usher as he had once known him; years had passed since they had last met. He remembered his old friend as an extremely reserved fellow, quite handsome but possessing an eerie, morbid demeanor. Roderick's family was noted for its particular musical genius - and for the fact that no new branch of the family had ever been generated. For centuries, the title of the estate had passed directly from father to son, so that the term "House of Usher" had come to refer both to the family and to the mansion. Sad ly, though, Roderick was the last surviving male issue of the Usher clan. Finally, the carriage crossed over the creaking moat bridge to the door, and a servant admitted the Narrator. He was led through intricate passageways and past hung armored trophies to Roderick Usher's inner chamber, a sorrowful room where sunlight had never entered. Usher himself looked equally shut in, almost terrifying: pallid skin like that of a corpse, lustrous eyes, and long hair that seemed to float about his head. Moreover, he was plagued by a kind of sullen, intense, nervous agitation, similar to that of a drug-addict experiencing withdrawal. The list of his complaints was dismaying: He suffered much from a morbid acuteness of the senses; the most insipid food was alone endurable; he could wear only garments of a certain texture; the odors of all flowers were oppressive; his eyes were tortured even by faint light; and there were but peculiar sounds, and these from stringed instruments, which did not inspire him with horror.

Inside out by Larry Crabb: a book review Essay

Introduction For a lot of people, life seems to be simply a string of frustrations, broken promises, and disappointments. Somehow, people are looking for something better outside of themselves. This results to dangerous behaviors such as alcoholism, substance abuse and depression. The root behind this is the fear of looking inside oneself. This fear may be born out of frustrations strengthened by negative experiences in childhood and even in adulthood. In spite of these fears and these frustrations, most people desire change for themselves. They want to feel that they are truly alive and that they are empowered to do the things that they are passionate about. They want to get over the helplessness and the feeling that they are trapped in something they do not want to be in. The problem is most people do not know where to start. They start to plan to change and implement. However, after a few days, they go back to where they started from. For people who truly desire to change, what is needed is a change of perspective and a good understanding of their struggles, their personalities and their character. After all, self-analysis will only work if a set of criteria has been determined at the outset. The first step to change is to know exactly where one is located. Looking Inside Dr. Larry Crabb’s Inside Out is an attempt to guide people to look at themselves and help them evaluate their situation, their background, and how they can change for the better. Dr. Crabb’s outlook is hopeful and he seeks to help individuals find the courage to change and improve their lives and their overall person. Although the book is addressed to anyone who wants to change. Dr.Crabb specifically directed his book to those who want to follow the commands of God written in the Bible, but for one reason or another, they fail to do so. As such, Dr. Crabb’s main goal is to promote obedience to the Word of God. Inside Out is divided into four parts. The first part deals with the importance of looking beneath the surface. In the busyness and crazy schedule of today’s world, Dr. Crabb invites individuals to take a moment and take a look inside oneself. His initial salvo is the call to look beyond the surface and the importance of looking inside in order to effect change. However, looking inside oneself, especially if one is honest about it, is frustrating. We discover that what we think about ourselves is not the complete picture and that we are still miles away from what we want to become. Looking inside, however, will not be successful without knowledge of what to look for. In this regard, Dr. Crabb provides a criteria and a set of factors that one should look for The second part deals with the needs of people since deep down inside we are thirsty people. We do not always realize the nature of this thirst and that is why it is being slaked by things that do not really satisfy. Dr. Crabb also wrote about the source of living waters, which is Christ. Christ’s invitation to himself as the living water so that humans â€Å"would not thirst again† is clear. Yet, there is still a lot of pain in the world and lack of maturity because individuals are not able to partake of this living water. More than that, however, the urges and desires are mistaken for what they truly are—they are the manifestations of thirst and of the needs of individuals. If people would realize their thirst, they would have a better understanding of themselves and of their needs. The next part of the book deals with the process of looking into the different solutions and alternatives that people seek to fill their thirst with. There are a lot of wrong directions and wrong decisions that people make in order to quench their thirst. Yet, before long, they will realize that these alternatives are but broken wells that could not really satisfy their thirst. These broken wells are uncovered in Part III and in the last part of the book, Dr. Crabb describes the principles and the steps needed in changing from the inside out. Dr. Crabb said that defining the true problem is the first step in solving the problem. In this regard, he used psychological steps and techniques in order to help individuals in assessing their condition and helping them in solving their problems. He does not stop at psychology, however. He highlighted the power of the gospel in bringing about change to individuals. The good thing about his strategy is that he integrates psychology into biblical principles and practices to achieve maximum effect. Changing for the better is not only for pre-Christian individuals. Rather, Christians also need to change for the better in order for them to be in step with the will of God for their lives. As such, psychological tools and strategies in counseling and analyzing personal situations can also be used by Christians in addressing their personal issues. Although this integration may not sit well with other Christians across the spectrum, psychological strategies recognize that as humans, we do have a role in improving ourselves and seeking the will of God. The Holy Spirit ultimately helps us with our struggles and with our issues. However, without our willing participation, the work of the Holy Spirit will be limited. Conclusion A lot of people have their struggles, past hurts, past sins and other issues that undermine their quest for wholeness and sense of being. People want to change and enjoy the best that life has to offer. Too often, however, they are looking in the wrong places and they quench their thirst with what does not truly satisfy. Even Christians are not spared from this. There are a lot of issues in obeying Christ and in viewing Christian life as a duty and not as journey to enjoy. Dr. Crabb’s book integrates psychology, theology, and biblical principles in helping people deal with their issues and struggles. This he did in a comprehensive and helpful way throughout Inside Out. Perhaps the most contentious part of his book is his integration of psychological concepts and ideas, which for some Christians is not acceptable. The counter-argument to this line of thinking is that God ordained humans as His partners in working out his will on earth. Through the sacrifice of Christ, humans have been ushered into a relationship of friendship with Him. As such, this relationship, which is at the heart of Christianity, makes it possible for humans to also endeavor for best practices and strategies in enabling the Holy Spirit to work. After all, human wisdom and activities should be evaluated in light of God’s Word and as long as they do not contradict Scriptures, then using such techniques and strategies, as long as they are helpful and not inimical to the process of change, would be beneficial. Jesus, himself, said that â€Å"whoever is not against us is with us. † Perhaps, this does not only apply to people but also to ideas, concepts, and practices that could enhance our spirituality and well-being.

Herbal Medicine

Being a part of alternative medicine, herbalism is often opposed to orthodox medicine. I believe that herbalism can make a good competition to conventional medicine as it has not only a set of methods to cure people, but also a developed philosophical and cultural background, which makes it a complicated system. Herbal Medicine is a medial system, which helps to maintain good health and prevent illnesses.Herbal   practitioners state that good health is much more than an absence of disease. Normal functioning of the body and good work of all systems and organs of an organism is the main and ultimate goal of alternative medicine. History of Herbal Medicine The history of herbalism counts more than five hundred years. Western herbal medicine was founded about 5000 years ago. Since ancient times humans used herbs for food, medicine and making clothes. The term â€Å"herb† is usually used to speak about the plant which is used for medical purposes. So called â€Å"herbs† have been used for centuries to treat people from different diseases. Archaeologists stay that herbs have been used by humans since the Middle Paleolithic era, which is dated more than 61,000 years ago. (Butterfield) Herbal remedies were used in Egypt, Greece, Rome and Middle East. Columbus and other travelers who succeeded him brought a lot of new herbal remedies to Europe. Herbal remedies became especially popular during the era of Henry VIII. A new science, which combined the use of herbs and astrology, was developed during his rule. Herbal medicine was used for centuries and modern medicine did not appear until the end of the Second World War. Technological development made it possible to produce synthetic drugs, which gradually replaced herbal remedies. Nowadays herbal plants become more and more popular. People start realizing that reducing pain symptoms is not enough to cure illness. Herbal medicine is able to give them alternative to orthodox medicine, which treats only symptoms but not the causes of the illnesses. Nowadays there is a separate branch of herbalism called pharmacognosy. This science is preoccupied with the study of drugs produced from plants and animals. There are a lot of sources from which people obtain knowledge about the characteristics of different plants. â€Å"Much herbal knowledge is obtained through attentive empirical observation of a plant's effects on humans. In some traditions, intuition and sacred teachings are important. Many traditional herbalists believe in a ‘life force' that is yet to be fully understood. † (Mysteriously, 119) In addition by mystical approach, modern science gives rational explanations of different components, which create a healing effect of herbs. Only specialists know that a lot of modern medicines used in pharmacology originally derived from plants. Components, which are used to produce synthetic medicaments, derive from natural products. For example, aspirin was originally produced from the bark of willow tree and morphine is achieved from poppy. Most herbs used in herbal medicine have well-studied and explained peculiarities, which explain their curing effect. Old art of herbal treating is almost forgotten now and synthetic drugs have replaced natural products but people start remembering about the positive effect of herbal treatment and it becomes more and more popular in the modern world. Scientific study gives additional reasons to make confidence in alternative medicine in general and herbalism   in particular. Scientists continue to uncover new qualities of herbs, which give additional opportunities in the sphere of medicine. â€Å"In 1993, the British medical journal Lancet reported that in tests conducted in both Germany and Italy, extracts from the ancient Chinese ginkgo tree were successful in treating cerebral insufficiency in older patients. As a remedy that improves the circulation of blood to the head, it is able to help the memory of elderly people. † (Bruno) Ancient people, who could cure practically any disease with the help of herbs possessed knowledge practically lost nowadays. Latest statistics shows that interest to herbal treatment has increased during resent time. People are looking for the ways to be healthy and holistic approach used by herbal medicine appeals to many of them. Herbalism as a Part of Alternative Medicine Usually herbal remedies are used by the practitioners of so called holistic medicine, who believe that there is inner force inside of each human being and this force can help to maintain physical and mental health. Despite the practitioners of holistic medicine do not reject germ theory of illness applied in traditional medicine, they state that this theory does not give convincing explanations about the reasons of illnesses. As states Leonard Bruno in his article Western Herbal Remedies:   â€Å"They argue that many diseases and conditions come about because the individual's inner force or natural immune system is weakened or out of balance. Therefore, they prescribe herbal or plant remedies that are found in nature in order to return an individual's natural inner balance, strengthen the resistance to disease, and maintain good health. † (Bruno) Herbalists use a plant as a whole to treat their patients. In contrast to conventional medicine, where healing characteristics of medicines are based on single chemical constituents, herbal specialists use plants. Each plant provides a unique combination of elements and curing effect is achieved by this unique combination. Herbalists believe that even if we take a combination of all components, which constitute one plant, they will not be as effective as same components, which are found in this plant. So called â€Å"whole plant† philosophy is based on the idea that plant is much more than a sum of its components. Each plant consists of hundreds of different elements and their combination is unique for each plant. This combination gives plant its unique characteristics, which are used in herbal medicine. An effect, created by the sum of components and elements contained in the planed is called synergism. This peculiarity of herbal medicine becomes a subject of controversy because it is not accepted by conventionally trained professionals. The list of active constituents can not serve as an explanation of curing effects of herbal medicines. Herbal remedies influence human body in same chemical manner as synthetic drugs do. From the other side there are several distinctions, which make an effect of herbal medicines and synthetic drugs on organism different. Herbal medicines consist of difficult combination of different elements and these elements affect several organs. These elements get to blood by indirect ways that is why their effect can be not as quick as the one of synthetic medicines but it will definitely be more extensive. Herbs generally make a complex pharmaceutical system. They contain vitamins, minerals, trace elements of different oils, alkaloids, tannins and many other elements. Complexity of effects herbs have on human organism can be traced on different examples. For example, both, tea and coffee contain practically similar dozes of caffeine but everybody knows that coffee usually has stronger stimulating effect. This effect can be explained by big quantity of tannin, contained in tea. Tannin prevents caffeine from absorbing and this reduces   tea’s stimulating effect. (Holmes, 118)  Ã‚   Another example is a comparison of synthetic antibiotics and garlic. Garlic is known as one of the best natural antibiotics but its action is based in principles, which differ from the action of antibiotics. Antibiotics kill bacteria and stop illness. But they kill all kinds of bacteria, including ones which are necessary for good functioning of an organism. In contrast to synthetic antibiotics, garlic does not kill bacteria useful for organism and even vice versa, stimulates them. Since herbal treatment is based on holistic approach qualified herbalist starts his treatment with long interview with a patient. His interview sometimes covers different spheres of client’s life because in alternative medicine physical health is not separated from mental and emotional state. Latest researches prove that a lot of illnesses have psychosomatic nature and that is why it is not enough to treat only physical side of the problem. The cause of the problem, which causes an illness, can sometimes differ from a diagnosis made by mainstream professionals. Special diet and exercising can be added to the course of herbal treatment in order to improve the result. Peculiarities of Herbal Medicine Herbal treatment can be used for treating practically all known diseases and in the most cases herbs can replace synthetic drugs used in conventional medicine. Effectiveness of herbs is proved by multiple investigations. Herbal remedies are used for different purposes. They can improve digestion, stimulate respiratory and circulatory systems of organism. Other kinds of herbal remedies are used to improve the functioning of nervous and endocrine systems. Stimulating these systems helps to strengthen immune system. Herbs perfectly remove toxins from organism. Usually herbs are classified   according to the sphere of their use. Some herbs are used to stimulate nervous activity, other have antiseptic action and are used to treat infections. Medical use of herbs is diverse. Herbs are used to make oils, infusions, tinctures, and salves. There are several ways of herbal administration. Herbs can be drunk, others are used for external treatment only. There are special herbal capsules. Mainstream physicians rarely prescribe herbal treatment and those, who want to be treated with the help of herbs should find qualified herbalist of naturopathic physician. Unfortunately, insurance companies very rarely cover the cost of herbal treatment. This kind of treatment can be covered only in the cases when herbal treatment is prescribed by mainstream physician. Herbalism vs. Conventional Medicine Conventional medicine is often opposed to herbalism. There are several key differences, which differ these two systems. Despite orthodox medicine is a dominating medical system there are a lot of people who turn to alternative methods, including herbal remedies. There are several factors, which explain this phenomenon. First of all orthodox medicine shows its failure. There are a lot of cases when synthetic drugs can not help people. As states Williams, â€Å"the vacuum created by the abandonment of nutrition by orthodox medicine, is directly responsible for nutrition becoming an alternative therapy. In other words, the so called food faddists and nutrition quacks so often complained about by the medical profession, owe their very existence and continued survival to orthodox medicine! Nature, as they say, abhors a vacuum. â€Å"(Williams, 112) Growing popularity of herbal medicine proves his thesis about the failing of orthodox medicine. The conflict between conventional and herbal medicine presents two different systems of believes. These two systems show two different approaches to human health. Representatives of orthodox medicine do not want any changes to occur. They do not recognize alternative medicine as a valid system of treating people. At the same time there are representatives of orthodox medicine, who use alternative methods as a supplementary means to their orthodox methods. In this case we meet a kind of controversy when orthodox specialists use separate holistic methods while rejecting holistic medicine in general. Conventional medicine does not use individual approach to each patient. In conventional medicine all similar symptoms are usually treated by same medicines. â€Å"Many patients feel alienated by their physicians, who do not always seem to treat them as individuals. This alienation is compounded by the often extreme costs of high-tech medicine. Further, many synthetic drugs have adverse side effects, or have been overused to the point of no longer being effective† (Bruno)   Modern herbalism is based on several principles. First of all its main goal is to optimize health and wellness. The accent in treatment is made on the state of the person as a whole, but not separate symptoms. Individual approach is one of main principles of   herbal medicine. Uniqueness of each individual is a main treasure in herbal medicine. Such an approach is contrasted to conventional medicine which uses standard approach to all patients. Conventional medicine uses a single drug to treat single disease. Herbal medicine treats each patient individually. Herbal specialists believe that similar symptoms of illnesses can be caused by different reasons and that is why they treat each person individually. Herbal medicine is based on the principle of fragile balance, which maintains our mind and body in healthy condition. When this balance is broken a disease starts. In this case disease is regarded as a signal about broken balance and that is why herbal medicine makes everything possible to renew the balance. Such an approach can not guarantee quick treating of all symptoms because all treatment is directed to renew balance. Specialists of herbal medicine believe that organism is able to cure itself as soon as its balance is renewed. As states Leonard Bruno â€Å"Thus the person who takes an herbal remedy should not always expect to see all symptoms disappear immediately, since the natural medicine is intended rather to support the body's systems. The proper functioning body will then remedy the symptoms† (Bruno) Holistic approach used in herbalism is contrasted to philosophy of reductionism, expressed by conventional medicine. Orthodox medicine aims to achieve the state of optimum health where people experience as little pain symptoms as possible. Holistic medicine derives from the notion of holism or balanced functioning of an organism, which becomes the main sours of healthy condition. As states Williams in his book Nutrition against Disease â€Å"Unlike reductionism, holism does not seek to fragment, or impose artificial limitations upon, human knowledge and learning. Rather than dissect the body into numerous separate and independent functional areas , it recognises the interdependence of our various bodily systems. †Ã‚   (Williams, 79) When speaking about dissecting the body into pieces, he definitely speaks about orthodox medicine, which does not regard human body as a one organic unity and treats each symptom and each organ separately. Merits and Demerits of Herbal Medicine Herbal remedies have a lot of advantages. First of all they are natural products, which have mild effect on human organism. Herbal medicines can be used to treat practically all illnesses. Along with positive sides, herbal medicine have some demerits. Herbal medicines do not have so quick effect as synthetic drugs do. Like it was mentioned before herbal medicines treat the causes of an illness, not its symptoms, that is why it can require longer course of treatment to treat all dysfunctions of an organism. People should be aware that using herbal and conventional medicines together without the doctor’s advice can be dangerous. Synthetic and herbal medicines can come in conflict and cause negative effect on human organism. Despite all advantages of herbal medicine and its good impact on human health it is necessary to remember about potential dangers when using herbs for medical purpose. The most toxic and dangerous medicines are produced from plants. Natural origin of herbal medication does not make them completely safe. There is a danger of misuse or overuse of medicines produced from plants. It is true that the most remedies produced from plants are safe but it is still necessary to address a doctor before using herbs as medicines. In addition there is danger of different reactions when herbal remedies are used together with conventional medicines. That is why each person must consult a herbalist before turning to herb treatment. Possible demerits of herbal medicines are fully compensated by positive sides of these remedies. In the most cases herbal remedies are not less effective than synthetic drugs but have much less side effects, if any. Most of conventional drugs have many side effects. Treating one symptom, they hurt other part of an organism. Natural remedies never or very seldom cause side effects. Herbal medicines can make an alternative to practically all synthetic drugs and using them people can escape negative effects of synthetic drugs. Natural remedies are especially suitable for children who are very sensitive to different chemical components. Herbalism becomes very popular among young parents, who try to use only natural products for their small children. Natural remedies can be used for people, who are allergic to synthetic drugs. Herbalism uses holistic approach, which helps to treat an organism as one whole and individual approach helps to choose treatment effective for each separate individual. That is the reason people turn to herbal medicines again. Conclusion Western history of medicine is mainly the history of herbal medicine and I am sure that herbalism will occupy deserved place in the future medical system. Since ancient times people used herbs to treat different diseases and it was hard to find any disease which could not have being cured with the help of herbal remedies. Herbal medicine went through the period of decline during the time after the Second World War. During this time synthetic drugs replaced herbs and people turned to so called conventional medicine. Nowadays the situation is changed again and people start using more and more herbal medicines. Latest research made by the World Health Organization states that more than 80 percent of people turn to herbal treatment in different forms and believe that it is an effective medical method. (Micozzi)   Dispute between herbal and conventional medicine lasts since the development of orthodox medicine and both sides have strong arguments to defend their positions. Herbal medicine is an effective system of treatment and prevention disease and scientific recognition it gets in the official world, is a good proof of its effectiveness. If we consider all reasons pro et contra herbal medicine, we will understand that it deserves to occupy a descent place in the modern world. May be it will not be able to replace orthodox medicine but it can be used as an alternative way of treatment in many cases. Lack of information about alternative types of treatment often deprives people of additional opportunities to choose treatments suitable for them. Works Cited Bruno C. Leonard â€Å"Herbal remedies, western†. Encyclopedia of Medicine. 20010406. FindArticles. com. 16 Mar. 2007. http://www. findarticles. com/p/articles/mi_g2601/is_0006/ai_2601000663 Butterfield, J. and Sexton, J. â€Å"New Remedies for Old Ills' USA Weekend, Dec 30, 1994-Jan 01, 1995. Helman, C. Culture, Health, and Illness, 3rd ed. Oxford: Butterworth Hellman, 1994. Holmes, P, The Energetics of Western Herbs, revised 3rd ed. , Vol. 1, Snow Lotus Press Inc. , Colorado, USA, 1997. . Holmes, P, Jade Remedies, A Chinese Herbal Reference for the West, Vol. 1, Snow Lotus Press Inc. , Colorado, USA, 1996. Micozzi, M. ed Fundamentals of Complementary and Alternative Medicine. New York:Churchill Livingston, 1996 Mysteriously, L. â€Å"Western Hebraism,† pp 111-120 in Fundamentals of Complementary and Alterative Medicine. New York: Churchill Livingstone, 1996. Williams, R. J. , Nutrition Against Disease, Pitman Publishing Corp. , New York, USA, 1971. Shein-Chung Chow; Annpey Pong; Yu-Wei Chang On Traditional Chinese Medicine Clinical Trials Drug Information Journal; 2006; 40, 4; Health Module pg. 395