Compare and Contrast Nike vs. Adidas' Business Operations Research Paper

canvass and Contrast Nike vs. Adidas Business Operations - Research Paper ExampleThe founder of the company, Adi Dassler intended to offer premium quality equipments to every single athlete. The product offerings of Adidas ranges from app atomic number 18l to footwear to accessories related to every kind of motley sports. However, the company designs products that are mainly associated with football, training, running and basketball. The brand was acquired by Salmon class in the year 1997 and the company came to be known as Adidas-Salmon AG. In the year 2006, the group acquired Reebok which was perceived to be highly advantageous for Adidas. Reebok was also a sound known name in the sports industry. With the combination of two much(prenominal) reputed brands, the new group was expected to attain a higher degree of competitive advantage in the industry. The group was expected to cater with an increased variety of products accompanied with a strong existence crossways athletes, leagues, aggroups and events. The Adidas group engages above 42,000 employees crossways the globe. The group also has above 170 subsidiaries which assures the availability of its products across the world. The groups sales along with distribution of products have been categorized in four global regions which are North America, Latin America, Europe/Emerging markets and Asia/Pacific. The group deals in sportswear and footwear as well and is known to be amongst the biggest suppliers of Europe. The group is also observed to dominate quite a number of sports events beingness reputed as the Olympic brand in Sydney. The sale of the group was stated to reach a nature high in the year 2000 (Adidas Group, At a Glance the Story of the Adidas Group). 1.2. Nike Nike Corporation deals with developing, scheming and global marketing of products ranging from apparels and accessories to footwear and sport equipments. The company is known to cater about 18,000 retail stores with its products ac ross the United States. It also makes available its products in about 200 different countries with the combination of independent licensees, distributors and subsidiaries. The acrobatic footwear range of Nike is particularly designed for the use of athletes however, few of the products from this range are used for vacuous as well as informal purposes. The company designs its products for all age group of women, men and children. The common group of products that has the highest sales is basketball, cross-training, running, womens and childrens shoes. The company also designs and markets footwear that are required for alfresco actions like golf, baseball, bicycling, wrestling, aquatic activities, other recreational and athletic uses, tennis, soccer, football, volleyball, cheerleading and hiking among others. Nike is also involved with selling sports related equipments which entails volume of the mentioned groups, lifestyle wear that are athletically enthused and others. The compe titive advantage of the company is stated to be its constant innovations in the field of apparels, footwear and equipments as well. The company attains this competitive edge with the help of its Research and Development team which is technologically quite advanced (Dermesropian & Et. Al. NIKE). 2.0. Sales & Supply mountain range Management 2.1. Sales & Supply Chain of Adidas The suppliers of Adidas are trained in a way so that they comprehend the significance of setting up and synchronizing the organizational system of management along with ways and methods of proper communication. The easy and