Walt Disney Prospectus Case Study Example | Topics and Well Written Essays - 1000 words

Walt Disney Prospectus - Case Study Example intellectual property for using in connection with publications and merchandise; distribute end products to retailers through major Disney stores and other associated outlets; and finally publication of magazines and books. The Walt Disney Company is subjected to Securities Exchange Act of the year 1934. This report focuses on the public offer which the company offered way back in 2008. A comparison has been done to compare its former offers to the mentioned offer. Disney offered 4.50% global notes debt to citizens who had shares as well as those who never had shares. For successful results out of this, one of the approaches the company took was to provide a convenient mode for purchasing Disney common stock shares and reinvest any cash dividends paid on such shares. The discretion of the company to purchase shares was meant to be made by a designated purchasing agent either from Disney or in the open market (Barrier, 2007). Open market share purchases could be transacted through negotiated operations on such terms depending on purchasing agents’ determination. Either Disney or any participant had no authority alter the time, price or the date when shares would be purchased by the agent that deals with purchases. These were a few measures the company took to ensure that its plan fared on well. Disney proposed to sell $1,000,000,000 to the public. This amount has significantly increased as compared to initial offers. This is majorly attributed by the fact that the company’s strategy of building brands that are firm and franchises has continued creating great value across the company. The offer also increased due to the fact that the company brought in new products and services that gave them much security and confidence in offering the public these notes. More investors were also attracted to the offer which was really paying well in terms of dividend pay despite economic crisis that tried to destabilize global markets. Corporate and the unallocated