Advertisement Essay Example | Topics and Well Written Essays - 750 words

Advertisement - Essay ExampleThe Argument The advert is arguing the register that with the new Nissan Dualis, one of the features being promoted as its focal point is its 360 view or the ability of the number one wood to be able to monitor his surroundings from the drivers seat from a 360 perspective. The advertisement was therefore effective in providing a optic presentation of indicating how the 360 view could be depicted perfectly by positioning the female model in 12 strategical identical poses. The image thereby represents looking at strategic argonas around the vehicle from go off circular points of view. The Target Audience The target audience that is perceived from the advertisement is female drivers, who would be more interested in being extra scrupulous in monitoring the condition of the vehicles situation from a complete 360 view. More specifically, it is directed to female and young adult professional drivers, as depicted from the model that they used in the advert isement. The female model is perceived to be in her early 20s and her manner of carrying herself through the outfit she wears (white crisp blouse everyplace a blue tight jeans and with a red belt) is indicative of her being in a carefree lifestyle, possibly in an exciting career. But of course, the advertisement could also be directed to all automobile drivers who are interested in owning the Nissan Dualis, with this 360 Around View Monitor. Rhetorical Principles Employed The rhetorical principles that were employed are a collaboration of logos (logic), pathos (emotion) and ethos (character). The rhetorical principle of logos was evident from the effective display of visual representation that captured the message of 360 view from the strategic positions of the female model. Likewise, the captions below the focal images with states PARK PERFECTLY WITH A 360 VIEW. The 360 Around View Monitor. Nissan Innovation that excites (Best Ads) uses logical and emotional appeal through provisi on of factual information, in conjunction with the use of words that entices the emotion (excites). Finally, the rhetorical principle of ethos (character) is relayed through inclusion of Nissans logo and brand name, as well as the name of the vehicle being advertised, situated effectively at the upper left hand corner and colored in bold red to domiciliate out against the immaculately white background with very faint shades of possibly light gray around the borders. The brand name, in itself, solicits character and credibility as one of the trusted brands in cars, known worldwide. Conformity to Advertisement Theories and Strategies As learned from the course modules, it is relevant that advertisements contain an effective interplay of both visual and verbal contents to make the advertisement effective. As such, this particular concept is appropriately applied in the Nissan Dualis Park Perfectly ad which was proven to collect used exemplary visual contents and assisted with verba l contents. But, as contented by Rossiter, visual content warrants relatively more advertiser heed than verbal content (101). From the impact that the visual content creates to the target audience, it is therefore supported that this concept is validated. One therefore agrees that the ability of the creator of the advertisement to origination a visual image that would effectively relay the message that is intended, in a creative and innovative fashion, significantly assists in considering the advertisment a success in particular when the advertisement effort created that action intented by the organization